SOCIETY AND SOCIAL MEDIA: PUBLIC OPINION ON THE PHENOMENON OF USTAD SOLMED AS A SYMBOL OF “RICH AND RELIGION”

Fitri Meliya Sari; Hanifah Nurdin; Marini Kristina Situmeang; Sukma Ari Ragil Putri; Syifaurrahmah Syifaurrahmah

doi:10.22373/al-ijtimaiyyah.v11i1.25723

SOCIETY AND SOCIAL MEDIA: PUBLIC OPINION ON THE PHENOMENON OF USTAD SOLMED AS A SYMBOL OF “RICH AND RELIGION”

Fitri Meliya Sari, Hanifah Nurdin, Marini Kristina Situmeang, Sukma Ari Ragil Putri, Syifaurrahmah Syifaurrahmah

Abstract

This study analyzes the "Rich and Religious" image of Ustad Solmed as either a controversy or an inspiration through netizen comments on Instagram. This research reveals the dynamics of social media as a space for the production of imagery and social symbols that influence public perception. Using a qualitative approach and sentiment analysis, the study shows that netizens, as a normative majority, highlight the importance of balancing worldly affairs and the hereafter. Ustad Solmed's image is viewed negatively by netizens due to a worldly lifestyle deemed inconsistent with his status as a preacher. In the concept of social reception, acceptance or rejection of the balance between wealth and religiosity affects public perception of material and religious success. If society accepts this balance, a new symbol will emerge in religious practice, influencing religion-based economic life.

Keywords

Phenomenon; Rich and Religious; Comments; Netizens; Public Opinion

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DOI: http://dx.doi.org/10.22373/al-ijtimaiyyah.v11i1.25723