Jurnal Peurawi: Media Kajian Komunikasi Islam

Virtual Da'wah Through Youtube Channel (Communication Strategy Of Koh Dennis Lim’s Content In Building Public Trust)

2025-06-13T13:36:17+08:00

This study investigates the communication strategies employed by Koh Dennis Lim in his YouTube da’wah activities, focusing on how he builds public trust through digital platforms. Utilizing a qualitative approach, the research analyzes selected videos and viewer feedback to identify effective persuasive techniques. The findings reveal that Koh Dennis employs a combination of ethos, logos, and pathos to engage his audience. His use of historical narratives, personal testimonies, and relatable analogies fosters emotional connections and enhances credibility. The study highlights the importance of moderate positioning and audience inclusivity, demonstrating that effective da’wah can be achieved without confrontation. By creating a welcoming environment for dialogue, Koh Dennis successfully shifts the paradigm of Islamic preaching from a confrontational to a conversational approach. This research contributes to the understanding of modern religious communication, emphasizing the role of digital media in enhancing the reach and impact of religious messages. The implications of these findings suggest that a soft-power model of da’wah is essential in today’s pluralistic society, where empathy and authenticity are crucial for building trust and fostering engagement.

Strategi Komunikasi Konselor Dengan Pecandu Narkoba Dalam Rehabilitasi Rawat Jalan (Studi Pada Bandan Narkotika Nasional Kabupaten Gayo Lues)

2025-06-13T13:36:17+08:00

Drug abuse is a serious problem in society, especially in Gayo Lues, which not only harms individual users but also has a negative impact on the social environment. The National Narcotics Agency of Gayo Lues Regency (BNNK) is present as an institution that provides Outpatient services for people who are caught in drug abuse. The formulation of the problem in this study is how the communication strategy of counselors with clients in outpatient assistance at the National Narcotics Agency of Gayo Lues Regency. This study uses a qualitative descriptive research type. This study focuses on interpersonal communication strategies. The results of the study revealed that the effectiveness of communication between counselors and drug addicts in outpatient rehabilitation at the National Narcotics Agency of Gayo Lues Regency is influenced by interpersonal communication strategies from a humanistic perspective which include openness, supportive attitudes, positive attitudes, and empathy.

Komunikasi Politik Pemenangan Pasangan Bobby-Surya Dalam Membentuk Loyalitas Gen Z Pada Pilkada 2024

2025-06-13T13:36:17+08:00

Pilkada has a very important role in determining the direction and leadership of a region in the modern democratic era. In addition to serving as a formal process for electing leaders, elections are also a venue for influencing and shaping public opinion. In the context of modern democracy, political communication plays an important role in influencing public opinion and building relationships between prospective leaders and voters. This research aims to analyze how the political communication of the winning pair Bobby-Surya in winning the 2024 Pilkada and how the political communication of their winners in shaping Gen Z loyalty in the 2024 Pilkada. The research method used is qualitative with a case study approach, which involves interviews with members of the winning team. The results of the study show that the Bobby-Surya pair implemented an integrated communication strategy, combining conventional and digital approaches. Through the use of social media, engaging content, as well as collaboration with influencers, they managed to attract attention and build active engagement among Gen Z. In addition, value-based campaigns and transparency contributed to the formation of young voters' loyalty.

Perempuan dan Media: Representasi Pewarta Pada Rubrik Jurnalisme Warga Harian Serambi Indonesia

2025-06-13T13:36:17+08:00

This research examines women and media in journalistic activities. One way is to engage in journalistic activities. One way to become a citizen journalist is in the Serambi Indonesia daily. The Serambi Indonesia daily based in Banda Aceh, is a large-circulation local media that has access to citizen journalists through the Citizen Journalism column. This research uses a descriptive qualitative approach. Data collection was carried out by documenting articles written by female journalists. The research results show that female journalists in the Citizen Journalism column write by involving their experiences in an event, with the construction of article writing in accordance with news elements.

Indeks Kepuasan Masyarakat Terhadap Kinerja Corporate Communication PT Mifa Bersaudara

2025-06-13T13:36:17+08:00

This research aims to measure the community satisfaction index regarding the performance of corporate communication at PT Mifa Bersaudara in West Aceh. Corporate communication is very important to be planned and executed with a strong concept so that the company's work has a strong impact on the surrounding community. The satisfaction index measurement is conducted quantitatively by distributing questionnaires to the surrounding community. Quantitative data were explored through in-depth interviews with key company stakeholders. The study results show that the community is very satisfied with the company's communication performance. This satisfaction is reinforced by the interview results, where community leaders can communicate directly with company employees, especially in the field of corporate social responsibility (CSR). Likewise, the field officers, the company places one facilitator in each village in the company's first ring to accompany the company's CSR programs at the village community level. On the other hand, it is also important for the company to build a strong work team in the field of corporate communication, especially during a crisis.

The Prophetic Communication In The Book “The Prophet’s Methods Of Correcting People’s Mistakes”

2025-06-13T13:36:17+08:00

This study analyzes the application of prophetic communication as practiced by Prophet Muhammad SAW in correcting mistakes and fostering social harmony, as outlined in the book The Prophet’s Methods of Correcting People’s Mistakes. Employing a qualitative descriptive-analytical approach, the research focuses on understanding the communication strategies used by the Prophet, which are rooted in wisdom, empathy, and situational adaptability. The study systematically reviews the book’s structure, highlighting key principles such as sincerity, contextual awareness, and the importance of preserving individual dignity when addressing errors. Methods identified include direct correction, gentle guidance, and indirect approaches, all tailored to the character and context of the individual involved. The findings show that these prophetic methods remain highly relevant for addressing challenges in modern contexts, particularly in education, leadership, and social relationships. The study also discusses the strengths and limitations of the book, noting its practical guidance and universal relevance, while suggesting further exploration of its application in contemporary settings. Overall, this research provides a conceptual framework for implementing prophetic communication principles, offering valuable insights for educators, leaders, and the wider community in promoting harmonious and effective social interactions.

Penggunaan Bahasa Gaul Generasi Z Perspektif Komunikasi Islam (Studi Pada Mahasiswa Fakultas Dakwah Dan Komunikasi UIN Sumatera Utara)

2025-06-13T13:36:17+08:00

The use of slang is a common phenomenon that occurs on campus. According to the perspective of Islamic communication, the use of slang must be in accordance with the principles of Islamic communication, namely qaulan sadida, qaulan baligha, qaulan maysura, qaulan layyina, qaulan karima, and qaulan Ma'rufa. This research aims to analyze the form of slang communication of Generation Z students of the Faculty of Da'wah and Communication of UIN Sumatra Utara in the perspective of Islamic Communication. This research uses a qualitative method with a symbolic interaction approach. Data were collected through observation, interviews, and literature studies. The results showed that there are many forms of slang communication of Generation Z students in the Faculty of Da'wah and Communication of UIN Sumatra Utara and not all of them have negative connotations. Students use slang as a means of self-expression and social interaction, especially in informal situations, in formal communication, they prefer to use formal language. From the perspective of Islamic communication, slang can be incompatible with the principles of Islamic communication if used in the wrong context and place. Slang can also be utilized as a da'wah communication strategy that is more inclusive and easily accepted by Generation Z.

Komunikasi Organisasi Badan Komunikasi Pemuda Remaja Masjid Indonesia Dalam Menanggulangi Tindakan Kriminal

2025-06-13T13:36:17+08:00

The growing phenomenon of crime, such as fights between groups of teenagers, drugs, and other acts of violence, have disturbed the community in Percut Sei Tuan District. This study aims to examine the organizational communication of the Indonesian Mosque Youth Communication Agency in overcoming the rampant criminal acts in Percut Sei Tuan District. The method used in this study is a descriptive qualitative method, with a case study approach. Data collection in this study includes observation, interviews and documentation. Data analysis techniques refer to the Miles and Huberman model which includes: data reduction, data presentation and drawing conclusions. The results of the study indicate that the Indonesian Mosque Youth Communication Agency has succeeded in carrying out its role as a facilitator in preventing crime. Through various activities, such as religious studies, seminars, short Islamic boarding schools, and celebrations of Islamic holidays. The communication strategy used is the use of social media and cooperation with religious leaders and the local community. Indicators of the success of the Indonesian Mosque Youth Communication Agency can be seen from the decline in juvenile delinquency, increased participation in positive activities such as catfish farming, and growing awareness of the role of the mosque as a center for development.